PPC Training Courses

At Digital Workshop, we love providing businesses with the training they need become equipped to grow.

PPC (Pay Per Click) is a form of online advertising, where you only pay for actual website traffic. We run events in PPC training in London to give brands the skills and knowledge they need to grow and start seeing results.


What does our PPC Training involve?

 

  Digital Audit 

Our PPC services start with a review of where you are now, which then presents the best way forward.

  Pilot Campaign 

We can then test PPC quickly and cheaply by:

Looking at what potential customers are searching for on Google
Targeting them with specific ads
Carefully monitoring who engages and converts and what value they are to your business

  Channel Growth

We then know who is the right customer to target and who is engaging well with your ads, we can look further afield than a single platform, including:

Social channels
LinkedIn
Google Display
Video ads
Sponsored Gmail

There be an additional cost associated with these, but only with evidence that business growth is on the horizon.

  Business Growth

The ultimate aim with PPC is to get to a new stage where we know what a new customer is worth and how to determine between a low value and high value one.

This then allows your online advertising to drive the best traffic to your website.


Sample Training Packages

BASIC

  • Training: 1 Course
  • Choose a Topic
  • Expert Speaker
  • At Your Offices
  • Unlimited* Attendees

INTERMEDIATE

  • Training: 1 Course
  • Choose a Topic
  • Expert Speaker
  • At Your Offices
  • Unlimited* Attendees
  • Full SEO Audit

ADVANCED

  • Training: 2 Courses
  • Choose a Topic
  • Expert Speaker
  • At Your Offices
  • Unlimited* Attendees
  • Full SEO Audit
  • Google Analytics Review

Alternatively…

Contact us to discuss an alternative method or topic.

Contact us